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Ananya Rao

Digital Marketing Manager

ananya.rao@email.com · +91 90080 45566 · Gurugram, India · linkedin.com/in/ananyarao · linkedin.com/in/ananyarao

Summary

Digital marketing manager with 6 years growing brands across performance, content, and lifecycle channels. Data-driven and ROI-focused — owns budgets, builds campaigns end to end, and turns analytics into measurable revenue.

Work Experience

Digital Marketing ManagerMar 2021 – Present
Nykaa — Mumbai, India
  • •Own an INR 4Cr annual performance budget across Google, Meta, and affiliates, improving blended ROAS from 3.1x to 4.6x.
  • •Scaled the email & push lifecycle program to 8M subscribers, driving 19% of total online revenue.
  • •Launched an influencer program with 120+ creators delivering 2.4M+ impressions per campaign at 30% lower CAC.
Performance Marketing SpecialistJun 2018 – Feb 2021
Lenskart — New Delhi, India
  • •Managed paid search and paid social campaigns, growing qualified leads 60% year over year.
  • •Built automated reporting dashboards in Looker Studio that cut weekly reporting time by 80%.

Skills

Channels: SEO / SEM, Paid Social, Email & Lifecycle, Content Marketing, Influencer Marketing

Tools & Analytics: Google Ads, Meta Ads Manager, GA4, Looker Studio, HubSpot, SQL

Projects

GlowUp — Festive Season Campaign
Integrated multi-channel campaign for the Diwali sale.
  • •Generated INR 12Cr in attributed revenue at 5.2x ROAS over 6 weeks.

Education

Symbiosis Institute of Business Management, Pune2016 – 2018
MBA, Marketing
Christ University, Bengaluru2013 – 2016
BBA, Business Administration

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Marketing resume example

Performance, content, brand, and growth marketers. Built around channels, tools, and revenue you can point to.

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